Cakes, pies, late-night dessert, delivery

Dessert first. Vancouver-wide celebration paths.

A clearer homepage concept for True Confections: choose a cake, send a photo, add flowers or party supplies, then continue through the source ordering pages.

Shop cakes Find a location

Since: First location opened February 1989
Made: Desserts made from scratch with fresh ingredients
Delivery: Seven days a week across the listed service area

True Confections cake category preview — Cakes

True Confections pie category preview — Pies

True Confections photocake category preview — Photo cakes

Denman 866 Denman St

Sun-Fri 10am-12pm. Sat 10am-1am.

(604) 682-1292

Broadway 3498 West Broadway

Sun-Fri 12pm-12am. Sat 12pm-1am.

(604) 222-8489

Delivery 7 days a week

Vancouver, Burnaby, Richmond, North Shore, Tri-Cities, Surrey, Langley, and more.

Delivery links

Groups No reservations

For groups over 15, call ahead so the team can discuss space and timing.

Contact

The opportunity

Make the wide catalog feel easy before a customer starts scrolling.

True Confections already has category depth, late hours, two locations, delivery coverage, and a long Vancouver story. This concept brings those facts into a tighter first impression while sending every shopping action back to the source site.

Shop by occasion

Dessert paths that match why people came.

Real source categories, reframed as customer decisions instead of a long dropdown.

Celebration-ready Cakes

Classic, cheesecake, special occasion, gluten free and vegan, wedding, slices to go, and more.

Send a photo Photocakes

Round, sheet, and cupcake photo options with the photo email path surfaced.

Theme parties Birthday cakes

Kids party cakes, sports designs, and Disney category paths.

Shareable Cupcakes

A quick route for office treats, parties, and individual desserts.

Sweet or savory Pies

Whole pies and slices to go, described by the source as made with all natural ingredients.

Groups and extras Catering

High Tea To Go, Tartine's Lunch, breads, tarts, cookies, squares, brownies, salads, and drinks.

Add-on Flowers

A source-routed add-on category for occasion orders.

Party supplies and gifts category preview

Finish the table Party supplies & gifts

Candles, sparklers, balloons, cake toppers, cards, tableware, tea, gift cards, and more.

How ordering should feel

Three direct paths, no fake checkout.

Choose the category

Start with cakes, photocakes, birthday cakes, pies, catering, flowers, or party supplies.

Start with cakes

Send custom details safely

For photocakes, the source asks customers to email a photo and let the team take care of the rest.

Email photo

Use the right contact path

Call a location for larger groups, use source delivery links, or email online purchase questions.

View contact options

Source-backed trust

A desserts-only Vancouver story with decades behind it.

True Confections' about page traces the idea to 1986 and says the first location opened in February 1989. The concept gives that history a visible role instead of leaving it buried below catalog navigation.

Read the source story

1986

Alanna and Nadine's idea for a desserts-only restaurant began.

1989

The first True Confections location opened in February.

Mission

Serve a large selection of made-from-scratch desserts using fresh ingredients.

Awards

Source lists recognition from Where Vancouver, Georgia Straight Golden Plate, Westender, Mobil Guide, and Zagat Guide.

Source asset lift

Let real category imagery do more work.

The current site already has useful visuals. The redesign crops and labels them so shoppers can scan the full offer faster.

Birthday cake category image from True Confections

Cupcake category image from True Confections

Catering category image from True Confections

Flowers category image from True Confections

Party supplies category image from True Confections

For the owner

A practical homepage lift, built from what True Confections already has.

This concept shows how the source catalog, hours, locations, delivery area, and story could become a clearer sales surface without changing the real ordering paths.

Discuss this concept